The system focuses on collecting an anonymous unique identifier from website visitors. This identifier is then used in conjunction with an Identity Chart, a tool that helps to uncover additional information about a person. The type of data enhanced by the Identity Graph includes personal details, workplace, job title, and contact information, filling in the gaps that the anonymous identifier alone cannot provide. This robust system is underpinned by a significant data repository, one of the largest in the United States, featuring over 300 million unique records that are people-based.

The Lead Data Stream pixel can be set up on your website similarly to other tags. Refer to this documentation guide for detailed instructions tailored to your website’s CMS.

In Leads Anonymous, the identity chart is a comprehensive relational database that compiles data from multiple sources about a specific group of individuals. This data is gathered from a mix of first and third-party sources, as well as through collaborations with data providers and co-operatives. It includes information about adults in the U.S., encompassing contact details, demographic characteristics, firmographic elements, and various digital identifiers. These identifiers include encrypted, hashed email addresses, device IDs, Mobile Advertising IDs (MAIDs), IP addresses, and similar data points, ensuring a rich and multifaceted understanding of the user base while prioritizing anonymity.

Yes, Leads Anonymous can be set up or placed to only fire on certain pages or landing pages.

Data provided by Leads Anonymous to clients is versatile and can be applied to a wide range of internal or external purposes. This includes, but is not limited to, conducting email campaigns, running digital advertising initiatives, organizing direct mail campaigns, enriching customer profiles, and conducting internal analytics. This flexibility allows clients to effectively leverage the data in various aspects of their business operations and marketing strategies.

Yes, utilizing data from Leads Anonymous is legally permissible as it qualifies as First Party Data. This type of data originates from individuals who have directly engaged with your company, for example, through visiting your website. Leads Anonymous facilitates the effective use of this data. Nevertheless, it's crucial to adhere to privacy protection laws and responsibly manage your first-party data. This involves incorporating a cookie consent banner and a transparent declaration in your website’s privacy policy, indicating the collection of personal data for marketing objectives. Moreover, it's important to offer an opt-out option for visitors who prefer to exclude themselves from your marketing databases.

Currently the pixel only resolves traffic in the United States.

Yes, you can email your website visitors when using Leads Anonymous, but it's essential to comply with the CAN-SPAM Act's regulations, designed to protect individuals from unsolicited (spam) emails. Analogous to the CCPA, CAN-SPAM mandates the provision of an opt-out mechanism for recipients. It's important to incorporate an unsubscribe link in your marketing emails and keep a record of individuals who have opted out. Most bulk email services automatically integrate this feature in the email footer and maintain a suppression list of users who have unsubscribed.

All pixel data gathered and stored in Leads Anonymous remains confidential and is not shared with data co-op providers or any other third parties. Furthermore, when you integrate additional data sources, this information also stays securely within your account and is not disclosed to external entities. This ensures a high level of data privacy and security for users of Leads Anonymous.